“What?? Me, on camera??” Finding the perfect spokesperson

If you were to say the words in this post’s title, would it be with a little sense of pride? Would you feel that you should be modest about it (but really, you wonder why it took so long for someone to suggest it)? Or would it be with a timid squeak and the feeling that icy hands are grabbing your kidneys?

Welcome to another big decision for your video. Will you appear on camera or not?

It’s not always a difficult question. If you want a commercial that shows a professional base jumper soaring through a canyon with your company’s logo on her wingsuit, we think it should actually be a professional base jumper, not you. Regardless of how many of your competitors have told you to take a flying leap, there’s no reason to try to show them up by risking your neck.

But what if you want the video to focus on your product, your company, your services? Shouldn’t you be in there somewhere?

Smile! You're on camera!

Smile! You’re on camera!

Who Should You Put In Your Video

That’s really a personal judgment call, one that you, and you alone, should make. When the chips are down, ultimately you will be your best advocate. But, that doesn’t mean you will be at your best if you’re in a situation that makes you uncomfortable.

If you’ve never been in front of a camera with a teleprompter staring you in the face, you’re in for a treat. Maybe. Some have compared it to looking into a black hole where the scene-setting prologue from Star Wars is rolling by. There’s no way to predict how you’ll react. Some people choke up. Some get so nervous they start talking a mile a minute. Some are so distracted they can’t even begin to read the script that’s crawling upward on the prompter. Others breeze right through it as if they’d been in front of a camera for their entire life.

Of course we can do dress rehearsals to help you prep for your big day, but what if you suddenly realize that you cannot, absolutely must not, be your own spokesperson? If time is important, it could be very difficult to find an actor to fill the role. That’s why it’s important for you to consider carefully what role, if any, you want to play on camera.


Casting an actor or actors for your video can sometimes be the best bet, but there are other options. For example, think about those ideal children who are seen but not heard (and who obviously don’t exist anywhere in the known universe). You can be seen in your video, but you don’t have to do any speaking.

You can be shown working at your trade, whether it’s plumbing or pastry baking. Or we can see you escorting clients (real or actors) into your office for a consultation. All the while, a professional voiceover artist is delivering narration to explain what’s happening. You still make a personal connection with the viewer by appearing in the video without the added anxiety of having to remember dialogue, work with a teleprompter, or do take after take because you keep stumbling over your lines.

Those who are used to public speaking will probably be just fine on camera, but they may have other reasons for wanting to have a paid spokesperson. A good video company will help you find the area where you’re most comfortable without pushing you to accept an option that’s convenient for them. If you opt for a spokesperson, the company should also help you with casting and let you participate in that process as much as you like.

Hencar wants your final video to be outstanding in every way, and we’ll work with you no matter who you decide to have on camera. Be honest about your concerns, or your ambitions if you have them, and we’ll ensure you get what you want and need to make your video shine.

Now, if you’re still intent on doing that base jump yourself, we have these liability release forms….