At Hencar, our specialty is telling great stories. That’s why our client Afterburner Inc. asked us to put together a story about their CEO and founder Jim Murphy. He’s one of the most inspiring clients we’ve worked with since we opened our doors. Over the past two decades, he’s built Afterburner into a multimillion dollar consulting firm that regularly works with Fortune 500 and Global 2000 brands like Nike, Dell, VMWare, Microsoft, and Pepsico. As you can see from this video we produced about Jim, he’s a dynamo on the stage, but we can tell you from personal experience, behind the scenes he’s one of the most humble men you’ll ever meet.
These days, video truly is the new business card. It’s your chance to present yourselves to potential clients without a formal meeting. We understand how important your personal image is for your company’s success, and that’s especially true if you’re in the C-suite. Don’t just settle for a standard mission video. Let your clients and colleagues see YOU in action. Call Hencar today to see how we can boost your visibility, credibility, and marketability.
Happy Halloween everyone! We’ve been away for a bit, but for a good reason. It’s been a very busy summer at Hencar, and the action isn’t stopping anytime soon. We wanted take a quick breather to bring you up to speed on some of the fantastic projects we’ve been working on for the past few months. We’ve flown to multiple cities for shoots, and when we weren’t on the road we were hard at work here in our home base, Atlanta. Check out our Projects page to see what we’ve been up to. Stay tuned… there’s more on the way!
Hencar recently partnered with Fortiva Financial, a leader in second look financing. If the term “second look” is unfamiliar, it’s a financing option that allows people with less than prime credit to still qualify for financing for furniture, home improvement, and other big-ticket purchases. These videos were intended for inter-industry use, but we designed them so that even the average customer can understand what second look financing means to them. Here’s one of the videos we created for the project.
Hencar is pleased to share our latest project: A television commercial that’s airing even as we speak. Other production companies focus heavily on spots like this, but at Hencar, it’s just one of many hats we wear. We also handle corporate, nonprofit, and luxury brand videos, agency-level pitches for national brands, and reality show sizzle reels, just to name a few. Here’s the TV commercial we did for the aestheticians at Sculpted Contours:
Having videos made is half the battle, right? It’s crucial to your marketing campaign, but you can’t stop there. The other half of the battle is making sure those videos are seen. We’ve got advice for getting the most from your videos in today’s post from Hencar University.
If you post it, they will come, right? Not necessarily. Don’t let your message languish in online limbo alongside outdated cat videos. (Seriously, your warmup act should not be “50 Fun Things To Do With A Hairball”). Hencar University has some tips to help you develop a solid video release strategy.
We’ve all been there… waiting and waiting for the new season of our favorite television show. If there’s a delay, or weekly episodes don’t roll out at an even pace, the audience can lose interest. The same principles for building a loyal TV audience apply when you want to bring in, and keep, viewers for your videos. Today, Hencar University is putting the spotlight on a key tactic: Consistency.
More people are using videos in their marketing campaigns. So how do you make yours stand out from the competition? We’ve got some strategies that will help put you ahead of the rest in this week’s video blog from Hencar University.
Making good videos is a team effort. So ask yourself: Are you part of the team, or are you keeping your participation to a minimum? Today, Hencar University looks at why it’s important for you to get involved and stay involved in your video project.
When you’re trying to market yourself, every second counts and so does every penny. With the shifting advertising landscape, it should come as now surprise that digital outlets are now the best deal around. Find out how to cash in with this week’s tips from Hencar University.