Corporate and Industrial Video

A high quality business card is indispensable when you want to make the right impression on colleagues and clients. But if you’re just thinking about the tiny rectangular ones, you’re missing a great opportunity. A top quality video is another kind of business card, one that shows everyone what you’re capable of achieving and how you approach high-stakes situations.

A video highlighting your company's achievements will help you impress potential clients before the first phone call or meeting even takes place

A video highlighting your company’s achievements will help you impress potential clients before the first phone call or meeting even takes place

The analogy of using a video as a business card isn’t just a clever metaphor. Think about it: When do you hand people a business card? When you meet them for the first time and want to make sure they remember you.

These days, your first meeting with a potential client or another leader in your industry may not take place in person. You may not even know it’s happened at all. That’s because so many people are using the Internet to research potential business contacts before actually reaching out to talk to you. They’ll be visiting your website, checking out your social media presence, and looking at anything you may have posted on YouTube or Vimeo.

All of these will tell them more about you than a small piece of cardstock that only has your name and contact information. Do you approach things with a sense of humor, or are you all business? Is your style relaxed and comfortable or sophisticated and daring? Does your level of expertise meet their expectations? Up to a few years ago, it could take them weeks or longer to get to know you well enough to decide whether they were comfortable enough to give you their business. Now, they can make that decision in a matter of minutes, if you give them the means.

Give potential customers the best first impression possible with a quality corporate video as part of your marketing campaign

Give potential customers the best first impression possible with a quality corporate video as part of your marketing campaign

That’s where video comes in. Having video on your website gives people an introduction to you and a good sense of how you like to approach your business. An introductory video that welcomes people to your site will go a long way in establishing rapport. Potential clients will get a real sense of who you are. If you have a slew of videos embedded in your site it also lets them know you’re serious about maintaining your presence and willing to put time and energy into keeping your image fresh.

Within your industry, well-crafted videos will help you earn the trust and respect of your colleagues. You can demonstrate your expertise in your chosen field in any number of ways. You can highlight your business products and services, and explain why they are superior. You can give your forecast for upcoming changes in your industry and explain how you plan to stay ahead of the curve. You can explain how you’re keeping the work environment fresh, challenging, and rewarding for your employees to foster their loyalty and inspire them to peak performance.

Speaking of employees, you can also use videos for any number of in-house training purposes to help boost performance and encourage workers to develop new skills and take new approaches. While in-person training is great, having a series of videos available on your intranet lets your employees go back and review the material any time it’s needed. It’s also a great way to ensure accountability. They may have missed that one-day training seminar because of Aunt Martha’s funeral (Didn’t she die back in ’13 too, coincidentally on the same day as another training seminar?) but they won’t be able to avoid the information if it’s readily available in the form of a video.

Whether you just need a strong introductory video for your website, a series of videos highlighting your expertise in your field, or training videos to help your staff keep their edge, Hencar can deliver quality products that will help you put your best foot forward in any situation.

View the other types of video content we offer: