If you haven’t read the section on video streaming yet, please take a look at it so that you understand some of the basics in this area. As a full service company, Hencar is committed to ensuring you understand your options fully. This section will deal with third-party video hosting services, as opposed to self-hosting. Two of the most visible services are YouTube and Vimeo.
This is one of the best recommendations for these sites. Like Google, a lot of people go to these sites when they do research. If your video channel is active, has a lot of content and a lot of views, you will rank higher on the site’s search engine, which means people will be more likely to come across your channel than one from your competitors.
While we’re talking about searches, we want to emphasize that having video on your website is one of the best ways to boost your relevancy to major search engines like Google. This is true whether you choose to have your videos directly on your site and host your own streaming, or whether you use third-party video hosts like Vimeo and YouTube.
We mentioned some of the downsides to hosting your own video streaming in the section on video streaming. Let’s add another one here. If your videos are on your own site, rather than on a third-party site like YouTube or Vimeo, the only way people will see them is if they go to your site. On the other hand, using third-party video hosting services automatically increases your chances of being discovered by new clients. These sites provide extremely user-friendly outlets for people to learn about you. Let’s not forget, you automatically reach a huge number of potential viewers across the globe with these sites.
Having people share your videos is one of the most effective ways to get more views, and embedding is an attractive option. The owners of relevant blogs and webpages will be a lot more likely to link to your site if they know there won’t be problems viewing your videos. As we mentioned in the section on streaming, different devices and different browsers require different video formats. Using major third-party sites erases a large part of this problem, since they’re able to stream to a wide variety of devices and browsers. That’s a big plus if you’re trying to getting some love from bloggers and other websites.
Additionally, Vimeo and YouTube both have options for people to directly share your video through email or social media. We can’t emphasize this enough: This is FREE advertising. If you have any doubts about how much exposure you can get through video sites, check out the accounts for Internet sensations like Bethany Mota and Jenna Marbles. They started posting videos on YouTube just for fun, but in a short time their viewer rate went through the roof.
Using a third-party host site is economical. If you have bandwidth and storage limits, you don’t have to worry about exceeding them just because a lot of people are trying to access your videos. Viewers are also more likely to get a smoother experience, since these sites are used to dealing with a huge volume of traffic every minute, so it will be less likely that there will be glitches when people watch your videos.
Of course there is some give and take with these services. One of the biggest complaints from users is that you have to sit through ads, often for unrelated products, before you get to see the video that piqued your interest. However, this is not a problem with Vimeo Pro, which is a paid service. Additionally, Vimeo Pro allows you to specify which sites can embed your videos, which means that you can control where your video is seen. This helps you elude potential video piracy.
A full discussion of outside host site options is a major part of the delivery process. While other companies may expect you to do your own research and come up with a delivery plan, Hencar’s team is committed to giving you the benefit of our experience and input to help you make the best decision for your needs.
View our other video delivery services: