The next big wave in video distribution? Mobile devices. Now that your video is finished, you don’t want to ignore this crucial sector. Busy people need to squeeze in every opportunity they can do to research on products and services, and that means they’re turning to their mobile devices. Wide availability of WiFi has made it a snap to get online in just about every public venue, and people are using their coffee break, their lunch break or that layover at the airport to be productive. In these settings that often means taking a passive approach (learning about something or gathering information) rather than an active one (who’s going to try to write a business report when they’re sitting elbow-to-elbow with the other 150 passengers at the gate?) In other words, they want to absorb, rather than create.
Who Watches Videos On Mobile Devices?
Millions of people watch videos on their phones every month. Aside from the fact that having video on your site boosts relevancy in search engines, video provides a fast, understandable overview of your product. People who are short on time need a concise way to understand what you’re all about.
We already mentioned this in the section on YouTube & Vimeo but it bears repeating here: This is FREE advertising for you.
This is why it’s crucial to understand how your video will play on a variety of mobile devices. If your video isn’t optimized correctly, potential customers may not be able to see everything you have to offer. Nothing makes a worse first impression than a website that doesn’t load properly on your phone or tablet. Getting that annoying little puzzle piece in a grey box with the words “This format is not supported by your device” is a close second though. Basically, you’ve just lost a customer. Even if they do remember the name of your site when they’re back on their laptop or desktop, they’re probably not going to give you a second chance.
Your Video’s Format
Once you’re sure your video will play on mobile devices, you need to think about how it will actually look. Once again, this is a function of proper transcoding. A format that might work for a short video won’t be able to handle longer pieces. Ideally, if the right format is used, a person who watches your video on a smart phone and then watches it on a larger screen won’t see any significant difference in quality.
If you’re counting on people to watch your video on your website, rather than visiting your YouTube or Vimeo channel, you need to make sure the site is optimized for mobile devices. This is a discussion you need to have with your web site designer, but we want to make sure you know how important it is to the video experience your visitors will have when they use mobile devices. This is especially important if your video is tied to a call to action, such as signing up for emails or filling out a contact form. If a viewer can’t navigate through those choices, you will essentially have negated the purpose of your call to action altogether.
After discussing your needs and marketing strategies with you, Hencar will ensure your videos are in the right format to allow anyone to access them, anywhere, anytime, on any device.
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