Make Your Videos Stand Out In The Crowd

More people are using videos in their marketing campaigns. So how do you make yours stand out from the competition? We’ve got some strategies that will help put you ahead of the rest in this week’s video blog from Hencar University.

 

The Digital Advantage: Why The Web Beats Out TV Ads

When you’re trying to market yourself, every second counts and so does every penny. With the shifting advertising landscape, it should come as now surprise that digital outlets are now the best deal around. Find out how to cash in with this week’s tips from Hencar University.

Keep Your Audience Glued To Your Videos

It’s not just enough to get an audience. You have to keep their attention if you want your video to be effective. But that doesn’t mean giving away the secret sauce. Learn how to pique their interest in this week’s advice from Hencar University.

Music Must-Dos For Your Video

A picture is worth a thousand words, but the right music in your video is priceless. We’ve got some tips for keeping everything in tune in this week’s video blog from Hencar University.

Why Video Is A Must For Your Business

It’s very simple: Video is THE way to go when you want to get your business noticed. Forbes reports that 75% of executives watch business-related videos at least once a week.  Shouldn’t yours be one of them? If you want to learn more check out this week’s video blog from Hencar University.

 

 

Icing On The Cake: Check Out Hencar’s Graphics Reel

Graphics can make or break a video. As graphics technology advances by leaps and bounds, so do the expectations of your audience. If your video’s graphics look like they came from the 90s (and no, the 90s are not going to call and ask you to give them back) then your audience will be unimpressed. At Hencar, we work with graphic artists who specialize in detailed, eye-catching designs that can take your video to the next level. Here’s a sample of what they can do:

Graphics Demo from Hencar Productions on Vimeo.

 

Red Flags That Say You’re Not Ready For A Video

You would think that, this being a blog on a video production company’s website, we would do everything possible to convince you that you must have video at all costs. To our credit, we’ve done a fairly good job of pumping video in previous blog posts, and explaining why it is a must in any solid marketing plan. But, just as it’s critical for you to meet certain requirements before jumping into any other business venture, making a commitment to using video is a little more complicated than simply writing a check. Before you say “I do,” check out these red flags that scream “DON’T!”

You’re having a moment

We’re talking about delusions of grandeur here. One of the reasons we’ve put so much content on this website is so that you have a reference guide for your own research. This will help you go into your first discovery meeting with a video company with your eyes wide open. Before you even start calling production companies, you should know you are not going to get the next Avatar with a $15,000 budget and a three-week deadline.  You’re also not going to get filming in three different states plus a custom-written script, actors, and a professional voiceover artist for that sum. Especially with a three-week deadline. You might get those things for $150,000 and a two-month deadline, but you still won’t get the next Avatar.

Yes, Mr... sorry, Emperor Napoleon. We can get you a video in two hours, and defeat the Cossacks while we're at it.

Sure, Mr. Napoleon. We can film and edit a three-hour video in two hours, and defeat the Cossacks while we’re at it.

Your ducks are having a moment

Presuming that you are not actually a duck farmer who has been feeding weird mushrooms to your flock, this applies to you and your business. If your ducks are not in a row, this is not the time to pursue a video. And, truthfully, we’ve seen people with ducks flying every which way. They try to convince us they’re ready for video, but no, no no. Far from it.

We have had would-be clients give us an impressive list of potential people to interview or places to shoot, only to have everything fall through at the last moment because, really, they couldn’t line up those people or those places. By the way, a lost production day for us = a charge for the client who wasted our time, whether or not a video was forthcoming.

Other clients insisted they had a clear vision of what they wanted, but the vision faltered and wavered the minute we asked for details. Basically you have two options. You can have a clear, detailed vision worked out on paper (ask others to read it to see if it makes sense) and a firm list of resources (people, places, time, money) that you KNOW you can commit to the project, rather than just assuming they’ll be available. Or, you can have a good idea of what you want, but admit the details need to be worked out. Be honest with your video production company about what you want your end product to look like, where it will be used, and when you need to have it finished. After that, see how willing the company is to work with you to fine-tune the vision. Be open to suggestions at this point, because experienced video companies want to keep things running smoothly for their benefit as well as yours.

Finally, we’ve had clients who had the resources and a clear vision for the video, and nothing more. Everything ended there. They had no plan for what to do after getting the video. Their websites were not optimized for video. They had no idea how to adjust settings on hosting sites like Vimeo so that other people could actually see the finished video. They didn’t know the first thing about sending out links to their video on social media (or if they did, they would send out non-working links because they still didn’t know how to adjust the privacy settings on Vimeo so people could watch the video).  It’s like getting the most expensive engagement ring in the world, then deciding to be a hermit. What good is an eye-popping rock if your eyes are the only ones that see it?

OK, first, those are not in a row, and second, those are pigeons, not ducks

OK, first, those are not in a row, and second, those are pigeons, not ducks. No video for you!

Show me the…

Money. Yes, money. What did you think we were going to say? Actually, people have offered to show us everything else, whether we want to see it or not (usually not). When it comes to money, it’s like prying teeth from one of House Tagaryen’s little playmates to get clients to talk about their budget.  We have had people assure us that they can easily cover the cost of the video, only to have them hem and haw and make excuses when it came time for them to put down a deposit. Or, they agree to a general production plan, only to call a day or two before the filming and ask if we can scale back the crew. (“Do we really need a separate person for lights?” “Yes, unless your intended audience can see in the dark, or you decided you just want an audio book.”) While you may be used to having line-item veto power with budgets at your business, this does not work well when you try the same tactics with a production company. Expect pushback. What can you do to avoid this? Make sure you thoroughly understand the production plan during the concept development and storyboarding phase. That’s the time to discuss scaling things back. Your production company should be able to give you a preliminary budget that’s fairly detailed before you move on to scripting, designing graphics, and other parts of the process. This is the time to go over the expenditures and ask questions if you think something is unnecessary. There may still be pushback, but it will also be easier for both you and the production company to rescale your vision earlier, rather than later.

It may or may not make the world go around, but it definitely can make your project go more smoothly

It may or may not make the world go around, but an adequate budget is absolutely necessary to get from point A to point B in a video project

Time is…

Trick question. The answer, again, is money. The quickest way to spend more money than you planned is to not have a concept of reasonable deadlines. Yes, most companies can put a rush on a project for you. But the cost will go up accordingly. It means overtimes days for the crew, the editors, the producers and most likely the graphic artists. Even then, money can’t buy everything. Should you take “no” for an answer if, during the discovery and concept development phases,  a production company says they can’t complete your project on your deadline? You can always shop around for another company, but if you get another “no” you may want to accept it as a strong hint, if not an actual answer. You also should understand that, beyond the reasonable number of revisions you need at any stage of the process (most companies allow two revisions for scripts, graphics, and rough edits), every change you ask for could easily cost you more time, which means more money. Not always, of course, but sometimes. And, if you request changes late in the game, you’re probably looking at delays in meeting your deadline. Some companies (including Hencar) understand that delays are common, so we build pad time in when coming up with a production plan for you. In a best case scenario, if there are few or no delays, you might get your finished video before your deadline. But not every company includes that pad time in the production schedule, so if things go over time-wise, expect to dig deeper into your wallet and to wait a little longer for the finished project.

Bottom line: You should treat video production like any other business venture. Have a plan, have a budget, be agile about adjusting both, and understand that ultimately, you get what you pay for. The price isn’t just money. It’s also the time you spend with a little forethought and research so you’re not flying blind when you call that production company. Make that small investment, and the payoff will be big and, more importantly, painless.

Hencar’s Drone Capabilities Make Your Project Soar

Sweeping vistas shot from above used to be expensive and complicated to produce. Since most videographers lack the ability to fly, it meant renting a plane or helicopter and either sticking a camera somewhere on it, or having the camera operator lean out the open door. Now, Hencar’s team can make your project soar without sending the price sky-high. Our drone operator has more than 250 hours of experience, and he’s insured and licensed. Take a look at some of the breathtaking video he’s shot so far:

Hencar Drone demo from Hencar Productions on Vimeo.

Remember, when you work with Hencar, the sky’s the limit for turning your vision into a reality.