Answer: A lot of factors come into play
Video production can be complex, which means coming up with a budget is not a simple process. Every project is unique and it really depends on the scope of the project and what you’re trying to accomplish. It’s important to have a fairly clear idea of what you want the video to look like when you approach the video production company, but be prepared for the company to ask for more details to help them flesh out a concept.
Here are some of the questions you should be prepared to answer in order for a video production company to give you an accurate quote:
- What is the length of the project? Under a minute, 15 minutes, or a long-form project such as reality or travel and leisure programming?
- Where would you like the video to be shot? Are there multiple locations, or just one? Do you have access to the location or will the production company need to get permissions and/or scout locations for you?
- Will the video require special lighting needs, such as mimicking daylight/nighttime?
- Do you plan to use actors or will everyone involved be on your staff?
- Would you like special techniques such as aerial videography or time-lapse videography?
- Will you need the production company to write the script, or do you have in-house content writers to handle it?
- Do you want animations or motion graphics?
- What sort of delivery options will you need? (i.e. where is the video going to be used? Web page, Youtube/Vimeo, etc.)
- If the video is going to involve several hours or days of shooting, do you plan to include craft services?
- Will you need the production company to help you with pitching the video, or do you have an in-house team to do it?
To be sure you’re as prepared as possible to discuss the budget with the production company, make sure you know what’s going to happen before, during, and after the video shoot. We suggest you peruse the list of available services on Hencar’s site. We don’t expect you to be familiar with every detail, but knowing what services we offer will help you understand all of the areas where expenditures can come up for your project.