Business to Business video

Everyone is short on time these days, so when business owners need to research a product, they want to get information as quickly as possible. Inc.com contributor Janine Popick says more than 40% of  them watch videos when researching products.

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More businesses are relying on videos to help them research products and services.

Aside from highlighting your products and services, business video gives potential customers the chance to get to know you, your company and your business ethos. Do you have a commitment to the environment? Do you give your employees paid time off to do charitable work? Are you committed to only using Fair Trade products? All of these can be swing factors in helping people decide whether they want to do business with you. Don’t forget to add a call to action in the form of a URL for your website, or for a product-specific page that includes a link back to your main site. Hencar Productions can produce a great business video that covers all of these bases, and we can create and optimize a YouTube channel for you so other businesses can review your full line of products and services.