4 tips to making videos people will actually watch

1. Don’t shove a sales pitch down my throat, take a sales-free approach.

Creativity and a distinct, branded style go a long way. Steer clear of anything that looks like an infomercial and tell your story in a way that resonates with your audience.

2. Can’t say this enough…write and re-write your script.

Make sure the piece is well written and in keeping with your audience. Especially in the B2B space, it’s important to speak in the appropriate language without using jargon.

3. Boring always finishes last. Think out-of-the-box.

Try your hand at some of the new tools and techniques such as animation, stop motion or even 3D, which add to the overall quality of the product.

4. Just like picking a mate, quality always wins over quantity.

Creating ONE first-class video is more engaging and offers better ROI than churning out multiple lower-quality videos from something like a cell phone.


Follow these 4 tips and you will get more people watching your videos!

At the moment, video in your marketing arsenal is your most important marketing tool.

It’s not just a return on investment, it’s a return on engagement! 

Hencar Productions can help you produce a video people want to watch. We’ve been doing it for years, so give us a call or shoot us an email.

“You Dream It…We’ll Deliver”